Blogs and articles are not the same things, despite the fact that many people use them interchangeably. Understanding the function that each play in your marketing plan can help you offer better content, enhance your SEO, and reach more prospective consumers in order to increase conversions and generate revenue.
What exactly is a blog?
An etymological method may be used to answer this question: where did the term originate from in the first place? As it turns out, the term blog is a combination, a new word created by combining two previous words: web and log (weblog).
When thinking about your blog, consider it as a kind of log or diary for your company. Stories and updates that help readers connect with your company without drowning them in technical details make up the majority of the substance in this section of the website. Putting it simply, blogging is narrative: it enables a company to tell its story in a way that is relatable to its audience.
What is the definition of an article?
An article is a portion of writing that is more formal in tone. It is informational in nature and focuses on providing evidence for a claim that has been made—for example, by your product—in the text. When writing an article, make sure it is well-researched and follows a logic-based rather than a narrative structure.
When writing an article, it is common to use what is known as deductive reasoning: starting with a set of grounds and ending with a reasoned conclusion. To do this, you must present your audience with objective evidence to back your arguments.