When it comes to how frequently you should post new material to your blog, there is no answer that is either correct or incorrect. Some businesses swear by the practice of publishing something fresh every single day. Some people think that doing it once or twice a week is sufficient, while others disagree. Then there are other people who only post once or twice a month on their site.
Frequency of blogging
Your frequency is determined by a number of different criteria, including the amount of time you have available for blogging, the number of writers on your team, your audience; how they react to your material; your industry, and so on.
Maintaining some degree of consistency is required of you, regardless of the frequency that you decide to use (and keep in mind that it does not have to be perfect). Blogging is not something you can start today, put aside till tomorrow, and then return to a few months from now. It's OK if you don't publish anything new every day or even every week, but you should never be without a strategy to direct your actions. The secret to success is consistency!
Your audience, your team, and you should all be able to adhere to the same publishing schedule for it to be effective. If you get into the habit of blogging three times per week, your audience will expect it from you in the future; if they don't receive it, they may go elsewhere for new material. If you get into the practice of posting once per week, your audience will expect you to post once per week.
Keeping a regular routine will be easier with the assistance of a content calendar. Examine it on a frequent basis to make certain that you are achieving all of your publication objectives.