In order for your lead magnets to be effective, they must be displayed in the appropriate locations on your website. Conversion rate optimization (also known as CRO) comes into play at this point. When investigating possibilities for CRO, you should begin with the pages on your website that get the most visitors first. Examine the information provided by Google Analytics to learn how visitors navigate your website. Is there a certain page that seems to be receiving a lot of attention from them? Where are they supposed to go after they have reached this page? Are they interacting with your website in any way, or are they clicking away? You know you have a customer retention potential if customers are just quitting your company. This is the method that should be taken.
When reviewing the blogs that get the most traffic, it may become clear that you do not have the appropriate lead magnets to provide site visitors who are in the stage of either awareness or contemplation. Make acquiring suitable lead magnets a top priority in your content marketing plan if you do not currently own such resources.
Keep in mind that the lead magnets you choose should provide something of value to potential customers. You are making a request of the people who visit your website, and in exchange, you are hoping to get something of value from them: their contact information. Therefore, this should not be taken lightly. It is not sufficient to take an existing blog article that is just 500 words long, alter it into a PDF, and call it a lead.