Isn't it aggravating how this keeps happening? You put an interminable amount of effort into your website and its content, only to have it rank badly or not at all. You have conducted keyword research, optimized the content of your website in accordance with best practices for SEO, and linked your website to all of the appropriate tools; nevertheless, nothing has happened.
The question now is why your content isn't ranking. What is it that you're getting wrong? Because the search algorithm that Google uses to rank websites takes into account more than 200 different parameters, there might be a wide variety of reasons why your content isn't ranking. Even taking into account all of the elements that Google uses to determine rankings, the majority of bad ranks are still driven by these issues. Thankfully, each and every one of them can be remedied!
Why isn't your page ranking as high as it should be?
When there is more competition for a term, there is also more effort. If you are going for keywords and phrases that have a lot of competition, it will be tough for you to make it into the first page of search results. Instead, you should concentrate your efforts on ranking for the long-tail keywords that are relevant to your niche. Simply doing a keyword search can provide you with some insight into how competitive a certain term is. You will notice some grey text just below the search field that tells you how many results that particular term or phrase came up with. Feel free to give it a go!
The algorithm that Google uses to determine how to rank websites in response to certain searches takes into account both the relevance and the domain authority of a website. The proprietors of websites who are having trouble ranking, on the other hand, have a tendency to seize every opportunity to get backlinks that they can get their hands on. As a consequence of this, low-quality websites will link back to your website, which will, in turn, reduce the likelihood that your site will rank highly.