A blog post that is primarily instructional in nature does not try to openly sell anything to its readers. It gives the reader information that they are interested in learning. It may assist persuade readers to purchase anything, but in a roundabout way, without making a clear or forceful attempt to sell them anything.
Writing and solutions
Even if you aren't trying to make a hard sale of the goods or services your business provides in a blog post, it doesn't mean you can't make reference to them in any way, shape, or form. If you want readers of your blog post to purchase your services or goods, the easiest way to convince them to do so is to promote them as a solution to issues that are discussed in the article. Be careful you work it in where it makes the most sense, rather than trying to shoehorn it in someplace it doesn't belong.
For example, a company that offers career services can publish an instructional blog article on its website on how to compose a cover letter. The blog article might provide an in-depth explanation of the processes essential to compose an effective cover letter, as well as the significance of having a decent cover letter. As one of the measures, the company might inform the audience that one of the greatest methods to guarantee that a cover letter is up to par is to have it professionally produced by a company that is very similar to the company that is providing the cover letter. When individuals become aware of the amount of work required to do a task on their own, they often contemplate hiring another person to complete the task on their behalf.