It's possible that the photographs on your website may make the page take longer to load, which will, in turn, have the effect of lowering your domain authority. It is possible that the accessibility of your website will suffer if the photos on your site are not accompanied by alternative text labels. Google is moving in the direction of providing a higher search engine results page ranking to websites that make an effort to be accessible. When it comes to loading, photos may be especially challenging for mobile devices, especially if they have not been correctly compressed or resized to reduce their file size.
Images included inside a content
If you take the effort to correctly enhance the photos on your website so that they can be seen not just on desktop computers but also on mobile devices, then those images will become a benefit rather than a hindrance. In addition, the majority of website settings permit photographs to operate as clickable links, which provides you with the potential to improve the interlinking structure of your site while simultaneously increasing the power of your website.
The Google rankings of your website may suffer for a variety of reasons, including, but not limited to, the following: big photo file sizes, insufficient compression, a lack of alternative language, and an inability to display correctly on mobile devices. Every photo need to be compressed, and the correct size ought to be used. Construct alternative content that is intriguing and optimised for keywords, and utilise your photographs as anchors for high-value internal links. Doing so will allow you to take use of the full potential of your website.
As a result, including relevant photographs in the text is of the utmost importance if you want to generate traffic to your website and, therefore, increase audience engagement on the internet. To increase the number of people who see your articles, it is recommended that you include at least two photographs along with their accompanying alternative text.