Once you've located your articles, you'll want to investigate their current keyword rankings and the sources of their traffic. This will help you zero in on the keyword or keywords you should use for search engine optimization while writing these posts.
There is a strong chance that your content does not have a clear focus keyword at this moment, especially if it is rather old or was written without a decent SEO strategy in place. Yoast SEO is a WordPress plugin that may help you ensure that your content is properly optimized for the chosen keyword (s). There should be one main goal keyword and a few carefully chosen synonyms for that term in each post.
Keep in mind that ranking well for head keywords, which are often shorter keyphrases with a broad variety of uses and a huge search volume, is quite difficult. If your website is young or small, you may build authority in search results by targeting less competitive, more specific long-tail keywords. You may do this by using long-tail keyword phrases.
Tools like Google AdWords may help you research related keywords for your industry. Using Google Trends, you may find keywords and phrases that are gaining in popularity but have not been used by your competitors. Google has done it again with this fantastic resource. If you can anticipate and adapt to these changes, you may attract a large number of clients. However, it's important to double-check on a regular basis that your content matches up with what the reader expects. You could get a crash in website traffic if you utilise misleading keywords to attract visitors that aren't genuinely interested in your items, but you won't gain any actual conversions or increase your bottom line.