Since the beginning of the era of search engine optimization, sometimes known as the middle of the 1990s, links have been a significant feature in ranking. Google does take into consideration both internal and external connections; however, the links that lead back to your website (also known as backlinks) are of the utmost significance to Google.
These kinds of backlinks are seen by Google as a vote of confidence that demonstrates the high quality and relevancy of the material that can be found on your website. Backlinks are known to play a significant role in determining a website's legitimacy, despite the fact that Google would not disclose its exact methodology for doing so.
As you may have figured by now, this indicates that one of the items on your list of things to do for SEO should be increasing the number of high-quality backlinks that point to your website. It is true that completing this duty is not always easy, but it does not mean that it is impossible.
Blogging and backlinks
The most important component of websites is the blog. Because of the fact that approximately 80 percent of internet users read the content of blogs, guest blogging is still an effective method for acquiring valuable backlinks for your website.
It's not a novel concept to write posts for other people's blogs, particularly ones that your target audience most certainly reads. In spite of this, it is still a method that, if executed correctly, has the potential to be an intelligent and fruitful technique to increase the number of backlinks that point to your website.
You have the option of either inserting links to your personal website within the body of your articles, where they make sense to do so (that is, not in a manner that disrupts the flow of the post or sticks out like a sore thumb), or placing them in the bio area if one is provided. Be aware, however, that Google has issued cautions regarding the practice of guest posting.