Your success in 2019 Google rankings will be directly correlated to the degree to which you have optimized not just your content but also all of the other elements of your website with the appropriate keywords. Beginning with your primary content, websites, and blogs is a good place to start. The next step is to optimize your image tags and alt text, as well as your meta tags and descriptions and your anchor texts used for internal linking.
Stay away from "keyword stuffing," and don't let "keyword cannibalization" creep into your writing. If you require many sites that are focused on the same keywords, connect the pages that are less vital to the pages that are more significant. This will help the essential sites rank better in search results by driving more juice via the links. If you are using Yoast, you have the ability to add something called "cornerstone content," which will assist Google in determining which of your pages you want to prioritize for rank and which are of less significance.
If you do an analysis of your website as well as extensive research on keywords and an assessment of your level of competition, you will have a better idea of whether or not you need to begin targeting new keywords. The "search intent" of a user is more essential than their semantic understanding. If you pay attention to what the person doing the online search truly wants, you will be able to choose additional keywords that will assist in strengthening the relevancy of your website to the person's genuine search intent.
To generate powerful content pages that will rank for several keyword strings without competing with one another, great consideration should be given to the selection and combination of keywords. For the greatest possible results, you should ensure that your keyword approach is both consistent and thorough and that it is aligned with the actual search intent.