We just finished looking at how to improve the content of your blog in order to bring in more organic visitors. An increased amount of online traffic is undeniably a significant statistic, and it serves as the foundation for a wide variety of other website projects. After all, you won't have any users to convert if you don't attract new ones, so concentrating your efforts on conversion won't do you any good. However, the number of visitors to a website is not always the final aim. A higher number of leads, also known as conversions, should be your primary goal if your website is not funded only by advertising revenue.
When it comes to content optimization, I come across a lot of websites that go about conversion in the incorrect manner. Either they ask the wrong question, or they don't ask at all. When it comes to the design of websites, the first guideline is that you should never make the user think. Give them very specific instructions on what you want them to do next, and make it as simple as possible for them to carry them out.
Having said that, not every user is prepared to make a choice. In point of fact, fifty percent of the people who visit your website might be qualified leads who have not yet arrived at the decision stage. Because you do not want to lose these folks, you need to provide them with a method to further connect with you so that they continue to keep you at the forefront of their minds as they go further along the buyer's journey.
This indicates that every piece of content you create should have a call to action, often known as a CTA. However, not every piece of your content should have the same call to action. The appropriate call to action (CTA) for any individual piece of content is determined by its position along the buyer's journey.