The People Also Ask (PAA) box is an additional search engine results page (SERP) result that is closely connected to highlighted snippets. PAA boxes made their debut in 2015 and may currently be seen on 93.8% of search engine results pages (SERPs) that include highlighted snippets. These boxes have the potential to reveal a wealth of information on the kind of information that users are looking for.
On the page displaying the search results, PAA boxes may appear in a variety of locations; sometimes, they are located beneath the first organic result, and other times they are located farther down the page. These boxes include supplementary inquiries that are connected to the primary inquiry.
PAA box & SEO
When you click on one PAA, another three to four related inquiries are added to the list. The total number of linked queries that may be triggered by PAAs is theoretically endless. When it comes to PAA questions, there are a few key aspects that need to be understood. There is a possibility that PAA inquiries may generate their very own featured snippets. There is a possibility that several inquiries may result in the same PAA question being asked. Additionally, the answer that is provided for one PAA question could be provided for another PAA question as well.
Spending some time looking over PAA queries and answers is a worthwhile activity to do when you are determining which long-tail keywords to use. There are a number of tools available that can assist you in scraping PAAs and will provide the precise ranks of URLs found in the PAA box.
Spend some time going over the results that come up for featured snippets, as well as the results that come up for PAA boxes. Is there a way you might improve the quality of the stuff you provide? You could discover that a highlighted snippet result does not necessarily include the most extensive material; rather, it just performs an excellent job of responding to the search query. Keep an eye out for areas where you can provide more value by providing in-depth material, a complete list, further industry expertise, or any other kind of added value.