Page experience is an SEO trend that incorporates pretty much anything that could affect the experience a visitor has when visiting a page, particularly from a mobile device, because Google is now using Mobile-First for ranking websites.
Page experience refers to the overall experience a visitor has when visiting a page. In this context, "optics" refers to the first impression that someone who views a page gets of it, and "actual ability to effectively achieve the desired goal while on the page" refers to the user's capacity to do things like complete a purchase, locate contact information, navigate to specific product pages, and so on.
Page experience in SEO
The rate at which mobile devices view web pages is one of the more recent additions to the list of factors regarded as an integral component of the "page experience." In 2018, Google made the announcement that this was an official ranking element. Before this, Google had previously established that the speed of a page was a consideration for desktop searches.
When it comes to page experience, Google puts a significant focus on Core Web Vitals, which can be accessed via a report in Google Search Console. The following are the top page experience metrics that are included in this report:
- How quickly a page's primary content loads - Largest Contentful Paint
- The rate at which a visitor may begin interacting with a page after they have arrived at it – First Delay on the Input
- Cumulative Layout Shift is a measure that indicates how often unexpected layer shifts are encountered by the user or visitor.