You need to first determine the objectives for a certain piece of content before you can decide what sort of content to develop and what platforms to distribute it on in order to achieve those goals. For instance, if you want to expand your presence on a social media network and get more followers, you should develop content that is distinct from the content you used to expand your email subscription list or sell a particular product. This is because the two types of growth require different types of content. You will be able to create more effective campaigns that can better accomplish your goals if you first determine what your objectives are for each individual piece of content.
Your audience will develop certain expectations about the material that you provide on your channels as time passes. Customers will come to assume that you will keep them aware of impending deals and discount codes on Facebook if you regularly promote coupon codes on the Facebook page associated with your company.
Clients are going to be upset if you suddenly decide to market your coupon codes just on Instagram or on the blog of your firm, and they could not even recognize that you now let customers know about the bargains in another method. As soon as you have established a set of consistent expectations for a channel, it is essential to living true to those expectations or, at the very least, to keep your followers informed of any changes.
On the other hand, nobody wants to follow a dull Facebook page or blog that never makes any original contributions. Discovering new forms of information every once in a while, is always a welcome change. Be careful to strike a balance between the new forms of material you're experimenting with for the first time and what your consumers currently anticipate from you.