There is a decent chance that you have interacted with a lead magnet at some time in the past. Lead magnets are exceptional incentives that persuade website users to volunteer their contact information in order to learn more about possible solutions to their issues. In other words, lead magnets are a sort of inbound marketing. It may be a free e-book, a checklist, a webinar, or any other chance to acquire contact information in return for something that your website visitors perceive to be helpful to them.
The blogs that perform the best for you might provide inspiration for lead magnets that you can provide. Let's go back to the example of the clinic that specializes in hormone replacement treatment. Because their most popular blog is devoted to menopausal symptoms, it would make sense for them to compile a free e-book that discusses natural treatments and preventative measures for these problems.
But don't leave it at that. When leads react favorably to the offer that you provide, add them to a process designed to nurture leads. Typically, there will be a string of emails that expand upon the subject matter. You are aware that the leads in question are interested in finding ways to alleviate the problems associated with menopause; what additional informative information can you provide for them?
You have to remember that these leads are still in the research phase, which means that they are still collecting information. Because of this, any information that you supply will help them decide, and you will be at the vanguard of their minds when they reach the point when they are making a choice.