Competing with other content producers and content marketers for the same keywords is one of the things that content creators and content marketers dislike the most. It is never-ending labor to look for different techniques to get up to the top page of the search engine results page (SERP). However, the very nature of content marketing necessitates that we make these efforts in order to be successful.
Topic clusters
A topic cluster is a collection of interconnected web pages that are organized around a central theme that is important to a particular brand. They are made up of three components: a central subject, related pages that go into further detail, and hyperlinks.
The pillar topic, also known as an overview or general summary of a subject, serves as the starting point for the topic cluster. It is then followed by a collection of sites that have a more specific emphasis and that are connected to the issue via the usage of long-tail keywords. The pillar page has links that go to each of the assets that are more narrowly focused, and each of the pages that include more in-depth information contains links that lead back to the pillar page.
Search engines are informed by the cluster that the pillar page is an authority on the subject, which results in the page being given higher weight. Searchers will have a more positive experience overall, and they will be required to visit fewer websites as a result of the creation of "one-stop shops" on various themes.
It is important to remember that you only need to begin with two to three pillars in order to transform your content so that it incorporates subject clusters. Because of this, it is well worth your time and effort to ensure that these pillars are noticeable. In addition, search engines may see that there is a semantic connection between the content of pillar pages and subject pages because of the internal linking that exists between the two types of sites. You want Google to recognize that each of your keywords is connected to the others in some way.