Even if the information is well-written and sprinkled with the photos, videos, and other goodies that today's searchers have a tendency to like, there is always some degree of unpredictability associated with it. Because, after all, it is intended to be read, seen, or shared by actual people and not merely combed through by algorithm-driven search engine bots automatically.
You won't be able to know for sure how people will react to the material you publish unless you have access to a crystal ball that is accurate, and even then, you won't be able to do it with full confidence. But what you can do is get a better notion of what's likely to perform better if you offer two versions of the same piece of material and compare your results. This is something you can do to get a better concept of what's likely to perform better.
To summarize, this is what A/B testing entails in its most basic form. And when it is done correctly, it can be an intelligent and efficient method to remove some of the guesswork – and difficulties – from the process of preparing and presenting the material. If you're still scratching your head about how to A/B test your content, here are some easy, productive, and sensible approaches to get it done.
Approximately eighty percent of those who start reading never get beyond the headline. It should come as no surprise that testing your content using the A/B method should begin with, you guessed it, your headlines. The A/B test that uses this method is the simplest one. You should begin by coming up with some ideas for headlines that you may use for an article on your blog, a post on social media, ad copy, or any other kind of content. You are not currently attempting to think of the best headline possible for A/B testing at this moment. You're merely testing alternatives.